🤝 Building Trust Through Personal Connections in Content Strategy!. Why People Trust People, Not Brands?
The Edelman Trust Barometer shows a clear trend: people trust people like themselves more than CEOs, journalists, or government leaders. This isn't just a "nice feeling"-it directly impacts buying decisions, advocacy, and investments.

For content strategy, the takeaway is simple: showcase the expertise of your people. Use:
• LinkedIn and social media posts
• Speaking engagements
• Other content assets

Highlight the humans behind your brand. Build trust, foster relationships, and you're more likely to influence where people buy, work, and invest.