How Data Speaks uses impact-based attribution to measure and improve advertising ROI
Associated with
Jessica Gondolfo Jessica Gondolfo
25 min read
How Data Speaks uses impact-based attribution to measure and improve advertising ROI

In this episode, Jessica Gondolfo chats with Zeke Camusio, founder and CEO of Data Speaks. Zeke breaks down the concept of impact-based attribution and explains how it can help you optimize your marketing budget and maximize return on investment (ROI).