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Why SuperSummit '24 scored 4.6/5 stars: Unmissable insights and behind-the-scenes reveals to grow your events!
Podcast Episode
Why SuperSummit '24 scored 4.6/5 stars: Unmissable insights and behind-the-scenes reveals to grow your events!
Demystifying marketing mix modeling (MMM)
Podcast Episode
Demystifying marketing mix modeling (MMM)
Breaking silos in video marketing: Integrating data, creative, and digital with SnapShot Interactive
Podcast Episode
Breaking silos in video marketing: Integrating data, creative, and digital with SnapShot Interactive
Boosting ecommerce sales using marketing mix modeling (MMM) with PlanetArt
Podcast Episode
Boosting ecommerce sales using marketing mix modeling (MMM) with PlanetArt
The power of competitive intelligence in B2B marketing with Vollrath
Podcast Episode
The power of competitive intelligence in B2B marketing with Vollrath
Building brand awareness, testing data-driven creative, and developing client trust with ChatterBlast Media
Podcast Episode
Building brand awareness, testing data-driven creative, and developing client trust with ChatterBlast Media
How Data Speaks uses impact-based attribution to measure and improve advertising ROI
Podcast Episode
How Data Speaks uses impact-based attribution to measure and improve advertising ROI
How Imajery uses data to prove value across the entire customer journey
Podcast Episode
How Imajery uses data to prove value across the entire customer journey
Future of media & advertising: AI, AR, VR, and the evolving landscape of marketing with Mindgruve
Podcast Episode
Future of media & advertising: AI, AR, VR, and the evolving landscape of marketing with Mindgruve
Marketing attribution in a privacy-first world: MMM, incrementality testing, and triangulation with Andrew Covato
Podcast Episode
Marketing attribution in a privacy-first world: MMM, incrementality testing, and triangulation with Andrew Covato
The future of Google Search & Ads in the age of Gen AI
Podcast Episode
The future of Google Search & Ads in the age of Gen AI
The right data for better decisions: How marketers can use on-demand and centralized data to make better decisions
Podcast Episode
The right data for better decisions: How marketers can use on-demand and centralized data to make better decisions
Decoding Incrementality testing: A deep dive into marketing measurement techniques with Olivia Kory
Podcast Episode
Decoding Incrementality testing: A deep dive into marketing measurement techniques with Olivia Kory
Multi-touch attribution (MTA) vs marketing mix modeling (MMM)
Podcast Episode
Multi-touch attribution (MTA) vs marketing mix modeling (MMM)
The future of B2B measurement
Podcast Episode
The future of B2B measurement
Big data for marketers: Why, how, and where to start
Podcast Episode
Big data for marketers: Why, how, and where to start
Marketing leader roundtable: Fueling your growth with data in 2024
Podcast Episode
Marketing leader roundtable: Fueling your growth with data in 2024
The Supermetrics Full-Funnel Brand Test: How we used data to develop and launch a new brand identity
Podcast Episode
The Supermetrics Full-Funnel Brand Test: How we used data to develop and launch a new brand identity
Using data to power your next step: Fueling 40% annual growth
Podcast Episode
Using data to power your next step: Fueling 40% annual growth
The next generation of marketing mix modelling
Podcast Episode
The next generation of marketing mix modelling
Why now is a great time to move to a marketing data warehouse
Podcast Episode
Why now is a great time to move to a marketing data warehouse
Marketing mix modeling for marketing leaders
Podcast Episode
Marketing mix modeling for marketing leaders
Start Trusting Your Data: A marketing data governance framework for CMOs
Podcast Episode
Start Trusting Your Data: A marketing data governance framework for CMOs
Data Literacy: How to build a data-driven culture with Lee Feinberg
Podcast Episode
Data Literacy: How to build a data-driven culture with Lee Feinberg
How to create, run, and manage marketing campaigns for B2B SaaS businesses with JJ Reynolds
Podcast Episode
How to create, run, and manage marketing campaigns for B2B SaaS businesses with JJ Reynolds
The Kaizen Framework: How to turn marketing data into growth
Podcast Episode
The Kaizen Framework: How to turn marketing data into growth
The importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse
Podcast Episode
The importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse
Digital audio advertising 101 with Spotify
Podcast Episode
Digital audio advertising 101 with Spotify
Layering multiple measurement methods: How top consumer brands measure marketing
Podcast Episode
Layering multiple measurement methods: How top consumer brands measure marketing
Contextual advertising: How it works and why you should try it with Ned Dmitrov
Podcast Episode
Contextual advertising: How it works and why you should try it with Ned Dmitrov
The Marketing Analytics Cycle
Podcast Episode
The Marketing Analytics Cycle
Breaking the silos: Why you should own your marketing data
Podcast Episode
Breaking the silos: Why you should own your marketing data
How to set up a GA4 instance for successful ecommerce marketing with Enrico Pavan
Podcast Episode
How to set up a GA4 instance for successful ecommerce marketing with Enrico Pavan
What is marketing intelligence?
Podcast Episode
What is marketing intelligence?
Marketing data, fast and slow
Podcast Episode
Marketing data, fast and slow
Platform Solutions Pricing Resources Company Log in Breaking down the three pillars of marketing-awareness, nurturing, and trust-with Erik Huberman
Podcast Episode
Platform Solutions Pricing Resources Company Log in Breaking down the three pillars of marketing-awareness, nurturing, and trust-with Erik Huberman
How to create and measure paid ABM campaigns with Vin Turk
Podcast Episode
How to create and measure paid ABM campaigns with Vin Turk
Making the most of first-party data with Josh Perlstein
Podcast Episode
Making the most of first-party data with Josh Perlstein
Future-proofing your marketing measurement with the Plan-Build-Launch framework with Chris Mercer
Podcast Episode
Future-proofing your marketing measurement with the Plan-Build-Launch framework with Chris Mercer
Most of your problems are due to (a lack of) Marketing Data Governance
Podcast Episode
Most of your problems are due to (a lack of) Marketing Data Governance