Listen to "242. The Heartbeat Behind The Spreadsheet w/ Amer Syed" on Spreaker. Apple Podcasts | Spotify | Google Podcasts | Amazon   The purchase of a home is one of the most emotional investments we make in life. When we view a house, those aren't simply bedrooms and living spaces - they're our sibling's room, or grandma's office, or where we'll have family game nights and host our dearest friends. Each area takes on an emotional quality from the outset. Emotional connectivity is almost immeasurable as a number. However, the return on investments in meaningful and emotional connection far outweigh any struggles. The same principle applies to purchases across industries. What is the emotional buy-in, and how can customer experience models support that connection? Today's guest is Amer Syed, Vice President of Sales at Beazer Homes. He is a seasoned sales leader in new construction homes who has served in sales roles with other home builders like Century Communities, Toll Brothers, Shea Homes, and Meritage. Amer is a champion for emotional connection and aims to humanize the home buying process and to improve how we engage with data. He believes acting with consideration for the names behind the [...]