Everything's bigger in big business. Bigger ideas. Bigger data. More resources. But bigger is not always... better. And it's definitely not always easier, particularly when it comes to trying to get a content strategy off the ground. Bigger blockers. Bigger risks. More opinions. In this session Courtney Kay, Managing Partner of B2B Messaging and Content Consultancy Brand Publis, will breakdown the most common big business content hurdles and share tips on how to jump them.
In this session you'll get:
- Strategies for navigating a seemingly endless sea of stakeholders
- Tips on building buy-in to minimize roadblocks
- Pointers on how to avoid conflicts in the 11th hour
- Ideas on how to use storytelling to make the sale