2 min read
The Friday Concentrate #10: Imperfect Momentum

As an entrepreneur (and as a marketer), you are desperately searching for momentum. Planning and perfecting plans to create that magical momentum.

But in reality, it's so often imperfect. It's releasing a feature before it's perfect. It's launching the campaign with messaging that you know is 90% right. It's that packaging update that feels uncomfortable but you know is a step in the right direction.

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