In a business landscape where brand affinity means as much online as off, reputation is everything! So, how does a business create and maintain a positive reputation throughout every physical and digital customer interaction? And how can marketing teams continually improve customer sentiment and build a successful 5-star reputation management strategy?

It all comes down to listening. Deep listening, understanding, and engaging with customers at every point of their omnichannel buying journey. By authentically connecting with people through online reviews, star ratings, and social media comments, brands can access the next-level intelligence they need to build genuine relationships, boost retention, and create exceptional customer experiences (CX).

Here are three ways to enhance a brand reputation strategy, attract new customers - and keep them loyal for life.