This week on the Inbound Success podcast, Lessonly CMO Kyle Lacy explains how his team achieved a 10X increase in marketing ROI by redesigning the company's website, redefining what constituted a marketing qualified lead, and refocusing the efforts of the sales team.

It's a case study that holds lessons (no pun intended!) for anyone who is using inbound marketing to drive organic growth.

Check out the full episode to learn what Kyle and his team did, and how you too can apply this approach to get better results with your own marketing.