To start the episode, we dive into Carolyn's career trajectory and unpack her learnings from "finishing school" brands like P&G, L'Oréal, Google, and The Estée Lauder Companies. We explore how Carolyn uses data and analytics to understand consumer behavior and build better pattern recognition, and Carolyn discusses her approach to executing fewer, higher impact brand campaigns (like the brand's successful Sculpted Cable campaign with Sofia Richie Grainge). Carolyn reveals her mission to balance "heritage and heresy" at David Yurman-honoring the brand's legacy while also surprising and delighting the modern consumer on platforms like TikTok. Next, Carolyn shares her process for getting to the core essence of a brand, and explains how the key elements of David Yurman are its creativity, innovation, commitment to craft, and family-run roots. To close the show, we discuss David Yurman's approach to working with creators, before Carolyn shares her advice to others looking to achieve a similar career path.