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David Yurman CMO Carolyn Dawkins On Balancing "Heritage and Heresy" in Luxury Fashion
Nov 23, 2023
Podcast Episode

I am the Chief Marketing Officer at David Yurman, a leading American luxury jewelry brand. In this role, I oversee the strategic vision and execution of the brand's marketing strategy and execution, digital marketing, creative and e-commerce initiatives. I leverage my 20+ years of experience across major beauty, consumer goods, and technology brands to drive growth, innovation, and customer loyalty across multiple channels and markets.

I am passionate about creating engaging and impactful brand stories that resonate with diverse audiences and reflect the company's values and heritage. I have a proven track record of launching successful campaigns, partnerships, and platforms that elevate the brand's awareness, reputation, and desirability. I am committed to fostering a collaborative and inclusive culture within my team and across the organization, where everyone can contribute their ideas, skills, and perspectives. I am always looking for new opportunities to learn, grow, and challenge myself as a marketing leader and a lifelong learner.

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podcast episode