This article discusses the importance of investing in content distribution in 2023. The reader will learn about:

- The challenges of content distribution in today's digital landscape and how investing in distribution can help overcome these challenges
- The benefits of a multi-channel approach to content distribution, including using email, social media, paid advertising, and other channels to reach a wider audience
- Strategies for optimizing content distribution, such as using data and analytics to track performance, focusing on high-performing channels, and continually experimenting and refining distribution tactics to improve results.