When your Content and GTM Needs a Refresh [Podcast]
Associated with
Randy Frisch Randy Frisch
Julie Knight-Ludvigson Julie Knight-Ludvigson
1 min read
When your Content and GTM Needs a Refresh [Podcast]

In this episode of The Marketer's Journey, I interview Julie Knight, CMO of Unit4. Julie shares the story of how she landed her position at the software company, which has over 2,000 employees and has been around for more than 40 years now. She also explains the playbook she and her team used to modernize the company's content strategy and weave a consistent narrative across channels.