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Featured content

Mariya Delano on the Future of the Internet, Fragmenting Platforms, and Distribution in the Modern Age
Podcast Episode
Threads, Mastodon, and the Loneliness of Social Media
Article
On the Birth of a New Internet
Article
Google's SGE -  First Impressions from a B2B Content Marketer
Article
Spilling the Tea on Writing for Developers as a Marketer
Article
Why You Need Fans to Survive an Economic Downturn
Video
Why SparkToro Requires A Different Marketing Approach
Article
SparkToro Feature Reference & Documentation
Article

Most engaged

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Audience Persona Template
Toolkit
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Unleash the Power of LinkedIn: Our Strategy and Why It Works
Article
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Guest Feature: Why Our Content Marketing Agency Won't Adopt ChatGPT or Bing AI
Article
The Juice Claimed The Juice
Content Distribution Live: Earning Content Opportunities Through Relationship Building
Article
The Juice Claimed The Juice
Modern Day Marketer: Reaching Fewer People, But With Better Content with Mariya Delano of Kalyna Marketing
Podcast Episode
The Juice Claimed The Juice
Analyzing Competitor Content
Toolkit
Content Distribution Live Earning Content Distribution Opportunities Through Relationship Building
Podcast Episode
The Juice Claimed The Juice
Analyzing The Juice's Five Best-Performing Pieces in March with Mariya Delano
Podcast Episode
Motion Claimed Motion
Why Our Content Agency Won't Adopt ChatGPT
Article
Google's SGE -  First Impressions from a B2B Content Marketer
Article

Latest Content

I have a mental illness, and it affects my business.
Video
This Newsletter Has Moved to Ghost
Article
Podcast Episode 1: Threads, Mastodon, and the Loneliness of Social Media
Podcast Episode
I was wrong about marketing.
Article
Matthew Perry Meant a Lot To Me
Article
Marketing Has Felt Really Hard Lately
Article
Guest Post #2: Writing for Connection
Article
Do You Assess Risks for Your Marketing Campaigns?
Video
Why Your Superfans Should Be Your Biggest Marketing & Sales Advantage - Mariya Delano at B2BSMX
Video
Guest Post #1: Why You Should Ignore Business Advice
Article
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Content Marketing Insights for 2023 Content Marketing Insights for 2023
Playlist Starter Kit
Emotional Marketing & Perspectives - ADMD Emotional Marketing & Perspectives - ADMD
Playlist
A Guide to SparkToro Playlist A Guide to SparkToro Playlist
Playlist
Develop Thought Leadership Content Develop Thought Leadership Content
Playlist

Kalyna Marketing is a boutique marketing agency founded by Mariya Delano in 2021. We provide content-driven marketing help to B2B brands, with a focus on SaaS and technical subject matter. Our services range from organic marketing strategy to content creation & distribution. We believe that companies can achieve better marketing outcomes at lower spend if they look past “best practices” and focus on effectively communicating with their target audiences.

We help B2B brands empower their superfans to build brand awareness, earn more traffic, and increase conversions.

Specialties: Marketing, Content Marketing, SaaS, Digital Marketing, Marketing Strategy, Cybersecurity, Fintech, B2B, B2B Content Marketing, Writing, Notion, Martech, SEO, Content Creation, Content Strategy, Blogs, Reports, Whitepapers, E-books, Technical Writing, Audience Research, Content Research, Content Audit, Content Insights, Helpful Content, SME Interviews, Original Research, Interviews, Content repurposing, Content refresh, SparkToro consulting.

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podcast episodes
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toolkits
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