Rules Restrict but Creativity Liberates: Brand Building in the Cannabis Industry
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Mike Allton Mike Allton
Posted Apr 16, 2025 14 min read
Rules Restrict but Creativity Liberates: Brand Building in the Cannabis Industry

Today's Social Pulse: Retail Edition guest Roman Nunez, marketing director at Kana Dispensary, brings a fascinating blend of tech startup experience and creative artistry to the cannabis industry. His unique approach to authentic marketing in a heavily restricted industry offers valuable lessons for any retail marketer facing challenges with regulations, platform limitations, or audience targeting. Don't miss this episode as he talks with host Agorapulse's Chief Storyteller Mike Allton. What are some of the most surprising limitations that you encountered when you first got into this cannabis space? Roman Nunez: You're essentially operating in an interesting space in cannabis. You're

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