The Four-Post Framework: How Less Content Delivers More Results for Your Agency
Associated with
Mike Allton Mike Allton
Posted Mar 19, 2025 18 min read
The Four-Post Framework: How Less Content Delivers More Results for Your Agency

What if you could deliver better results for your clients while creating less content? What if you could transform your agency's approach to social media management, increase client satisfaction, and reduce team burnout all at the same time? Social Pulse: Agency Edition guest Katie Brinkley today has mastered those answers. As a social media trailblazer with over 20 years of digital marketing expertise and the founder of Next Step Social Communications, she's developed a revolutionary approach that's changing how agencies think about social media management. Host Mike Allton: With artificial intelligence, with ChatGPT or Gemini or Claude, you can create