Conversations, not content: How sales enablement lost its way | SEC

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Conversations, not content: How sales enablement lost its way | SEC

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Steve Mayernick

Posted Nov 4, 2020 • 18 min read

Conversations, not content: How sales enablement lost its way | SEC

Sales Enablement Collective

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Content is king for content marketers, but conversations are the lifeblood of sales: how to put together a conversational toolkit for reps

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