Goodway Group boosted performance for brands not selling on Amazon by utilizing Amazon Sponsored Display, leading to a 7X increase in impressions, 11X increase in clicks, and a 70% rise in click-through rate (CTR) for a pro basketball team's campaign within three weeks. Comparisons with other display campaigns revealed a 55% lower cost per click (CPC) and 60% lower cost per mille (CPM) for Amazon Ads, showcasing its effectiveness for brand awareness.