Perform ABM by Categorizing Your Leads - Danilo Nikolich & Nick Bennett
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Perform ABM by Categorizing Your Leads - Danilo Nikolich & Nick Bennett

Today, we welcome Danilo Nikolich, VP of Sales Development at RollWorks, and Nick Bennett, Director of Evangelism & Customer Marketing at Alyce. Today, they drill down the different tools and strategies you can use to perform ABM with an MQL or MQA model, and how to align sales and marketing by having them work under a CRO to focus efforts from the top down.