While it felt like we were stuck with the same handful of major social media platforms for the last few years, it looks like a new competitor has finally joined the ranks. Meta, owned by Mark Zuckerburg, released a new discussion-based app called Threads which is closely tied to one of the company's other platforms, Instagram.

And it's said to be a top Twitter competitor too – but will it stand up to the fight? We're going to dive into what Threads is, how to use it as a creator, and if it's really worth the hype!