Templates are one of the easiest digital products to create and sell if you know how to package and promote them. And in 2025, they're more in demand than ever.

From entrepreneurs and course creators to coaches and marketers, people want ready-made solutions. Instead of building from scratch, they're looking for tools that are already structured, designed, and ready to use.

That's what templates provide.

Whether it's a pitch deck, a Notion dashboard, an email funnel, or a Canva social media pack, done-for-you templates save time, cut out guesswork, and reduce decision fatigue. That's why they've become a launchpad for online businesses.

Some creators build full-blown template shops, while others use these digital downloads to grow their audience, upsell courses, or stack extra income.

In this guide, you'll learn:

The kinds of templates you can sell
How to create templates people actually want
Smart pricing strategies
How to market your templates (+ tools to use)
Common mistakes to avoid