This article explores how companies can build a modern-day demand generation strategy that aligns with the changing needs and expectations of today's buyers. You will learn:

- The key components of a modern-day demand generation strategy, including customer-centric messaging, personalized content, and agile, data-driven decision-making
- The role of technology in supporting modern-day demand generation, including marketing automation platforms, sales enablement tools, and analytics software
- Best practices for building a modern-day demand generation team, including the importance of cross-functional collaboration, hiring for a diverse range of skills and backgrounds, and creating a culture of continuous learning and experimentation.