Ask yourself: What kind of story does your sales collateral tell? The best sales materials excite buyers and actively encourage them to take a desired action, such as hiring your firm or purchasing your tools. Though slide decks should regularly receive a facelift -- after releasing significant changes or upgrades to existing offerings, or with the introduction of new products -- yours might only need a few small tweaks to become your most valuable sales asset. Here are six relatively easy changes you can make to your sales collateral to capture new clients consistently.