Join Daniel on this week's episode as he chats with Oana Leonte, a marketing expert with a passion for brand positioning. Currently the Head of BU Marketing for PUMA, Oana explains why brands need to take a step back from analytics and start adding a bit more magic back into their creative.

Discover how Oana got into marketing and her unique approach to creating authentic partnerships with other brands. Plus, why are the best marketers the ones who follow their intuition? And why is having a consumer-first approach so vital?
Learn about the importance of storytelling and creativity in marketing, and how to tap into your brand's unique strengths.