Listen to "246. The Power of Personalization in B2B Sales w/ Samantha Stone" on Spreaker. Apple Podcasts | Spotify | Google Podcasts | Amazon   B2B gets a bad rap for impersonal communication and stale content. Business-to-business conjures images of gray cubicles, crisp professional presentations, paper coffee cups, and dimly lit conference rooms. As B2B sheds those overtones and moves towards more engaging content and increasing authenticity, sales teams reveal themselves as a critical gateway for personality, personalization, and connection. What does it mean to personalize B2B? The answer can be anything from tying a blog post to a specific person or having speakers record quick intro videos for event promo. Bringing things to life. Humanizing them. You don't have to show the nitty gritty details of your job or spend hours researching someone to personalize B2B sales. It's not about pulling back the curtain to reveal the wizard or breaking the matrix. Personalization means connecting actions to people. When we put a face to the email, the cold call, or the invite, we remind customers that behind every outreach is a living, breathing person aiming to help solve real problems. We spoke with Samantha Stone, Founder & CMO [...]