Blog SEO is important to your inbound marketing goals. Set aside a few hours to assess your blog's SEO using the information from the infographic above. How can you improve the search engine optimization of your blog? Once you have pinpointed areas for your blog's SEO improvement, then outline a plan and create a timeline for fixing these weaknesses. Look at your organic search engine traffic to your blog before, during, and after your improvements to determine the impact of your work.