Most engaged

How AI Will Revolutionize the Future of Business, According to HubSpot's CMO
May 01, 2023
Article
Community Is the New Organic GTM Strategy
Jun 08, 2023
Article
10 Big Marketing Stories That You Might Have Missed This Week
Mar 07, 2023
Article
4 Marketing Lessons From Steve Jobs [Marketing Update]
May 10, 2021
Article
5 Items to Delete From Your Blog NOW
Mar 07, 2023
Article
11 Killer Social Media Presentations Worth Watching
May 10, 2021
Article
Firefox to Allow Users to Block Behavioral Ads
Mar 07, 2023
Article
5 Reasons B2B Product Marketers Should Increase Social Media Spending
Mar 07, 2023
Article
From Competition to Bribery: Convincing Coworkers To Blog
Mar 07, 2023
Article
11 Mind-Blowing Mobile Marketing Infographics
May 10, 2021
Infographic

Latest Content

3 Point-of-Need Advertising Opportunities - and How to Tap Into Them
Sep 15, 2024
Article
Why Short-Form Video Is the Future Of Lead Generation
Aug 15, 2024
Article
Chat With Top B2B CMOs | CMO Diaries by Goldcast
Jul 25, 2024
Video
Post-SEO: Influencer and Content Trends Redefining Marketing in 2024
Jun 15, 2024
Article
What Social Media Platforms To Focus On In 2024 l Marketing Against The Grain
May 20, 2024
Podcast Episode
8 proven customer retention strategies
Nov 09, 2023
Article
 Creating Great Media, with HubSpot's CMO, Kipp Bodnar
Oct 12, 2023
Podcast Episode
Community Is the New Organic GTM Strategy
Jun 08, 2023
Article
The New Frontier: How AI Will Impact Businesses in 2023
May 17, 2023
Article
How Marketers Can Use AI Assistants [+12 Best Tools]
May 16, 2023
Article
222

Have me as the marketing speaker at your event! Send me an email at [email protected] to discuss content and availability. See speaking video in my profile below for a sample of my content and presentation skills.

As co-author of The B2B Social Media Book, I basically eat, sleep and breath marketing. The book is a collection of my B2B marketing knowledge, ideas, and advice.

B2B Social Media and B2B Marketing

I am a B2B social media and B2B Marketing blogger and speaker. I am passionate about how B2B marketers can use social media to generate lower cost leads to drive revenue. B2B marketing is under appreciated. Some B2B CEOs write marketing off to arts and crafts time. It isn't. Instead B2B marketing is important to the health and growth of a business. Social media enable marketers to increase product demand in a low cost manner. Check out SocialMediaB2B.com for articles on social media's application for B2B Marketing.

B2B Inbound Marketing and B2B Marketing

Inbound marketing is the driving methodology that all marketers should adopt to help transform their marketing from a world of cold calls, trade shows and yellow page ads to a world where customers find a business sat the moment they need its product or service through social media, blogging, search engine optimization, etc. Social media is only one part of an inbound marketing strategy. At HubSpot I lead a team of marketers who create and distribute content that helps drive top of the funnel demand for our B2B marketing software.

B2B Marketing Keywords:
B2B Marketing, B2B Social Media, Social Media Marketing, Inbound Marketing, B2B Blogging, B2B Lead Generation

Specialties: B2B Social Media, B2B Marketing, B2B Content, B2B Blogging, B2B Social Media Lead Generation, Social Media Speaker, Inbound Marketing, Content Creation, Marketing Speaker, Marketing Keynote Presenter, Social Media Marketing Speaker

222
articles
6
infographics
3
podcast episodes
1
report
4
videos
1
webinar