Programmatic Advertising 101: What is Advertising Automation?
Associated with
Hope Lowdermilk Hope Lowdermilk
Posted Aug 3, 2022 4 min read
Programmatic Advertising 101: What is Advertising Automation?

Isn't it strange that, in the age of Alexa and robot waiters, the majority of advertisers have to wrangle nine separate platforms to manage a typical ad campaign? Enter the missing link: Advertising automation. What is it, what benefits does it offer, and what does it look like in practice? Read on to find out.

More Ways to Read:
🧃 Juice It The key takeaways that can be read in under a minute
Sign up to unlock