Is AI about to make marketing "more exciting" or "super dull"? In this episode of Future Proofed, Nathan Thompson and Ryane Bohm from Copy.ai tackle one of marketing's most pressing debates: how to harness AI's power without losing our creative soul.

Their insights reveal a refreshingly human-centric view of AI in marketing. Rather than treating it as a silver bullet or existential threat, they argue AI is an incredibly powerful creative partner, but only when guided by strategic human thinking.