In this episode of "Do This, Not That," host Jay Schwedelson shares 5 marketing mistakes you should avoid that may be hurting your performance. He covers common email marketing errors like using certain words in subject lines that lower open rates, sending to an unused email list, having too many offers in one email, using outdated automation content, and putting formatting information in email preheaders.
Main Discussion Points:
- Avoid these words in email subject lines that lower open rates: learn, reminder, meeting, find out, chat

- Never email an unused list without cleaning and validating it first

- Don't have more than 2-3 offers per email or it will dilute performance of your main offer

- Ensure content in your marketing automation streams is evergreen and not dated
- Don't put viewing formatting information like "If you're having trouble viewing..." in your email preheaders