There's recently been a surge in the demand for software reviews. Similar to the way people want to read reviews about a restaurant via Yelp or Tripadvisor – B2B buyers want to read reviews before they buy a software or sign up with a service provider to do business.

This is where the Yelpification of B2B comes in. Sites like G2, Capterra, Clutch, Trust Radius, etc.. Are all shaking up not only the management consulting business (looking at Gartner) but also influencing the way people buy on a regular basis.

In this video, Ross Simmonds, founder of Foundation Marketing breaks down the current situation surrounding the Yelpifcation of B2B (more here: https://rosssimmonds.com/yelpification ), the value they offer customers, the ethics of the space and the big threat that every business in this space have to think about.