A great brief is deceptively difficult to create. That's why we partnered with advocacy marketing expert and founder of Happy Cat Agency, Geo West, to break down The Art of the Influencer Brief with you live! Geo has spent the last decade working with influencers and top tier brands including Charlotte Tilbury, Benefit and L'Oreal. She will explain how to best communicate your brand's needs and expectations to your influencer partners, enabling their creativity and your brand to shine.