As more vendors and channel leaders recognize and accept how indirect value and demand generation impact the wider ecosystem, measures of partner success are being redefined. Revenue-centered metrics remain critical, however, traditional one-size-fits-all approaches are giving way to more nuanced and intelligent ways of recognizing and rewarding partners. By 2025, IDC predicts that two-thirds of vendors will deploy an incentive stack framework that recognizes different partner roles and rewards them intelligently.