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Beyond the Predictions: Operationalizing Customer Intent at Every Touchpoint
Article
Beyond the Predictions: Operationalizing Customer Intent at Every Touchpoint
Turning points in 2025: How Asia/Pacific financial services leaders use AI
Article
Turning points in 2025: How Asia/Pacific financial services leaders use AI
From insight to impact: How AI is reshaping buyer behavior
Article
From insight to impact: How AI is reshaping buyer behavior
Marketing's new imperative: The shift from SEO to LLM optimization
Article
Marketing's new imperative: The shift from SEO to LLM optimization
The Smartphone Shifts: Why Second-Hand Devices are Outpacing New Ones
Article
The Smartphone Shifts: Why Second-Hand Devices are Outpacing New Ones
FinTech frenzy: The importance of fintechs in shaping future technology for the financial services industries
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FinTech frenzy: The importance of fintechs in shaping future technology for the financial services industries
Five essential GTM plays to solve your toughest challenges
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Five essential GTM plays to solve your toughest challenges
Apple launches radically new iPhone Air, plus major iPhone, Watch, and AirPods updates
Article
Apple launches radically new iPhone Air, plus major iPhone, Watch, and AirPods updates
The AI illusion: Are you advancing or just adopting?
Article
The AI illusion: Are you advancing or just adopting?
Charting the agentic future: IDC 2026 predictions for Asia/Pacific Japan​
Article
Charting the agentic future: IDC 2026 predictions for Asia/Pacific Japan​
The U.S. Healthcare Prior Authorization Crisis: Will Agentic AI Come to the Rescue?
Article
The U.S. Healthcare Prior Authorization Crisis: Will Agentic AI Come to the Rescue?
CMOs in the Age of AI: New Mandates and Responsibilities
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CMOs in the Age of AI: New Mandates and Responsibilities
Building Your AI Center of Excellence Team | IDC Blog
Article
Building Your AI Center of Excellence Team | IDC Blog
How to Lead Smarter in the Tech Reset Era | IDC Blog
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How to Lead Smarter in the Tech Reset Era | IDC Blog
The Impact of Tariffs on Used Smartphone Market | IDC Blog
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The Impact of Tariffs on Used Smartphone Market | IDC Blog
Securing Asia/Pacific: AI and Trade Challenges | IDC Blog
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Securing Asia/Pacific: AI and Trade Challenges | IDC Blog
AI-Powered Healthcare in Asia Pacific: What's Next for 2025 and Beyond? | IDC Blog
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AI-Powered Healthcare in Asia Pacific: What's Next for 2025 and Beyond? | IDC Blog
The 2025 CEO Agenda: Leading in an AI-Driven World | IDC Blog
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The 2025 CEO Agenda: Leading in an AI-Driven World | IDC Blog
Connected Automotive Ecosystem: Tariffs and Industry Challenges | IDC Blog
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Connected Automotive Ecosystem: Tariffs and Industry Challenges | IDC Blog
Why Marketing Must Lead the New Buyer Journey | IDC Blog
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Why Marketing Must Lead the New Buyer Journey | IDC Blog
Channel Partner Perceptions of SIEM Vendors' Channel Support
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Channel Partner Perceptions of SIEM Vendors' Channel Support
Beyond the Interface: What WWDC Reveals About Apple's Direction
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Beyond the Interface: What WWDC Reveals About Apple's Direction
NVIDIA DGX and the Future of AI Desktop Computing | IDC Blog
Article
NVIDIA DGX and the Future of AI Desktop Computing | IDC Blog
Where Were AI PCs at Computex 2025?
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Where Were AI PCs at Computex 2025?
A New Look, A Clear Path
Article
A New Look, A Clear Path
Navigating Digital Transformation Amid Economic Uncertainty
Article
Navigating Digital Transformation Amid Economic Uncertainty
Your Next Move: It's Time to Capitalize on Marketing Your AI
Article
Your Next Move: It's Time to Capitalize on Marketing Your AI
Bio-IT World 2025: AI's Driving Drug Innovation | IDC Blog
Article
Bio-IT World 2025: AI's Driving Drug Innovation | IDC Blog
Predictive, Preemptive, and Personalized Health – Innovating to Scale the Healthspan
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Predictive, Preemptive, and Personalized Health – Innovating to Scale the Healthspan
Tech Tensions: China's Stimulus vs. U.S. Tariffs | IDC Blog
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Tech Tensions: China's Stimulus vs. U.S. Tariffs | IDC Blog
The Impact of April 2 Tariffs on IT Spending | IDC Blog
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The Impact of April 2 Tariffs on IT Spending | IDC Blog
Tariff Impacts On Technology Sourcing | IDC Blog
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Tariff Impacts On Technology Sourcing | IDC Blog
From Metrics to Value: A CIO's Guide to Improve Measurement of Digital Transformation
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From Metrics to Value: A CIO's Guide to Improve Measurement of Digital Transformation
The Buyer Behavior Shift: Capitalizing on AI's Potential
Article
The Buyer Behavior Shift: Capitalizing on AI's Potential
5 Critical Priorities Shaping Business in 2025 | IDC Blog
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5 Critical Priorities Shaping Business in 2025 | IDC Blog
The Quieter (But Still Important) PC Side of MWC 2025
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The Quieter (But Still Important) PC Side of MWC 2025
The AI Experience Era: The Next Decade of Tech Marketing
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The AI Experience Era: The Next Decade of Tech Marketing
The BFSI Sector's Momentum In The AI Everywhere Era
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The BFSI Sector's Momentum In The AI Everywhere Era
Harnessing Technographic Data to Drive Better Sales Outcomes with IDC Velocity for Sales
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Harnessing Technographic Data to Drive Better Sales Outcomes with IDC Velocity for Sales
The Main Trends Transforming B2B Digital Commerce in 2025 and Beyond | IDC Blog
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The Main Trends Transforming B2B Digital Commerce in 2025 and Beyond | IDC Blog
5 Key Elements of a Successful Learning Culture | IDC Blog
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5 Key Elements of a Successful Learning Culture | IDC Blog
Implications of the Union Budget for India Tech Sector | IDC Blog
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Implications of the Union Budget for India Tech Sector | IDC Blog
Tech and The Ticking Clock: AI & Software Procurement | IDC Blog
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Tech and The Ticking Clock: AI & Software Procurement | IDC Blog
Drive Growth for Your AI-Enabled Products | IDC Blog
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Drive Growth for Your AI-Enabled Products | IDC Blog
Navigating Impact of March 4th Tariffs on IT Spending | IDC Blog
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Navigating Impact of March 4th Tariffs on IT Spending | IDC Blog
A Global Sales Expansion Strategy Playbook for Asian Tech Vendors | IDC Blog
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A Global Sales Expansion Strategy Playbook for Asian Tech Vendors | IDC Blog
The Early Days of the New US Administration
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The Early Days of the New US Administration
Rethinking RFPs: Transforming Procurement's Greatest Pain Points with AI
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Rethinking RFPs: Transforming Procurement's Greatest Pain Points with AI
Strategic Considerations for Japan Semiconductor Players
Article
Strategic Considerations for Japan Semiconductor Players
Ten Trends That Shaped the Cloud Market in 2024
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Ten Trends That Shaped the Cloud Market in 2024
Harnessing Actionable Insights for Future-Ready Strategies | IDC Blog
Article
Harnessing Actionable Insights for Future-Ready Strategies | IDC Blog
Choose a Customer Data Platform That Amplifies Your Customer Engagement Strategy
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Choose a Customer Data Platform That Amplifies Your Customer Engagement Strategy
Transforming Into an Experience-Orchestrated Business Aided by AI
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Transforming Into an Experience-Orchestrated Business Aided by AI
Top IDC Content of 2024
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Top IDC Content of 2024
5 Strategies to Propel Business Growth in 2025
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5 Strategies to Propel Business Growth in 2025
Beyond Traditional Business Relationship Managers | IDC Blog
Article
Beyond Traditional Business Relationship Managers | IDC Blog
The Future of Smart Rings
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The Future of Smart Rings
Understanding The Digital Regulation Landscape | IDC Blog
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Understanding The Digital Regulation Landscape | IDC Blog
3 Reasons Third-Party Content Should Be Part of Every Growing Tech Vendor's Strategy
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3 Reasons Third-Party Content Should Be Part of Every Growing Tech Vendor's Strategy
Hire for Potential, Not for Skills
Article
Hire for Potential, Not for Skills
Chips and Challenges: Southeast Asia and India's Semiconductor Manufacturing Crossroads
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Chips and Challenges: Southeast Asia and India's Semiconductor Manufacturing Crossroads
Sales Planning: Uncovering Blind Spots and Eliminating the "Swivel Chair Effect"
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Sales Planning: Uncovering Blind Spots and Eliminating the "Swivel Chair Effect"
Let's Talk 'Deflection'
Article
Let's Talk 'Deflection'
The GenAI Revolution: Five Critical Questions for Cybersecurity Analytics
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The GenAI Revolution: Five Critical Questions for Cybersecurity Analytics
Planning for the Future: 7 AI-Powered Ways to Elevate Your Sales Team
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Planning for the Future: 7 AI-Powered Ways to Elevate Your Sales Team
Time to Make the AI Pivot: Experimenting Forever Isn't an Option
Article
Time to Make the AI Pivot: Experimenting Forever Isn't an Option
Embracing the Future: How GenAI is Revolutionizing Cloud Infrastructure for Growing Tech Vendors
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Embracing the Future: How GenAI is Revolutionizing Cloud Infrastructure for Growing Tech Vendors
Expand Prospect Outreach And Engagement With The 4-O Marketing Matrix
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Expand Prospect Outreach And Engagement With The 4-O Marketing Matrix
Transform Customer Experience with Customer Data Platform and Generative AI
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Transform Customer Experience with Customer Data Platform and Generative AI
VMware Cost Increases – How Broadcom VMware Product Offerings Are Evolving
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VMware Cost Increases – How Broadcom VMware Product Offerings Are Evolving
Navigating AI and APIs in Telecommunications: Critical Questions and Insights
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Navigating AI and APIs in Telecommunications: Critical Questions and Insights
Retail Reinvention in the AI Era
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Retail Reinvention in the AI Era
GenAI Engineering: A Game Changer for Growing Tech Vendors
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GenAI Engineering: A Game Changer for Growing Tech Vendors
Unpacking the 2023 CIO Sentiment Survey
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Unpacking the 2023 CIO Sentiment Survey
Empowering Sales Management with AI
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Empowering Sales Management with AI
Evolving Digital Marketing Strategies in the Era of AI Everywhere
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Evolving Digital Marketing Strategies in the Era of AI Everywhere
Unleashing Blockchain's Potential Across Industries
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Unleashing Blockchain's Potential Across Industries
Skills, AI and the Enterprise: Three Strategies for the Road Ahead
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Skills, AI and the Enterprise: Three Strategies for the Road Ahead
The Business Value of Transparent Carbon Emissions Data
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The Business Value of Transparent Carbon Emissions Data
10 Practices To Prepare Marketing For GenAI's Disruptive Impact | IDC Blog
Article
10 Practices To Prepare Marketing For GenAI's Disruptive Impact | IDC Blog
Sustainable AI and AI for Sustainability
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Sustainable AI and AI for Sustainability
Digital Disruptors: Unleashing the Top 5 Trends for 2024
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Digital Disruptors: Unleashing the Top 5 Trends for 2024
Unleash the Heart and Pulse of the Organization to Cement the Digital Relationship
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Unleash the Heart and Pulse of the Organization to Cement the Digital Relationship
Disrupting Business as Usual: AI's CoPilot, Concierge, and Super Agent
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Disrupting Business as Usual: AI's CoPilot, Concierge, and Super Agent
Bio-IT 2024: GenAI, Discovery, Innovation, Investment
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Bio-IT 2024: GenAI, Discovery, Innovation, Investment
Marketing: Stop Creating So Much Content
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Marketing: Stop Creating So Much Content
AI Use Cases With Impact? Only With Deep Sector Expertise
Article
AI Use Cases With Impact? Only With Deep Sector Expertise
Value-Based Selling Versus Consultative: When To Use Each Approach
Article
Value-Based Selling Versus Consultative: When To Use Each Approach
C-Suite Keys to Success in the Age of AI Everywhere | IDC Blog
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C-Suite Keys to Success in the Age of AI Everywhere | IDC Blog
A Day in the Life of a CIO | IDC Blog
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A Day in the Life of a CIO | IDC Blog
Unveiling the Future: IDC's CIO Agenda 2024 Predictions  | IDC Blog
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Unveiling the Future: IDC's CIO Agenda 2024 Predictions  | IDC Blog
Future of Authentication: What Enterprises Need to Know about Passkeys | IDC Blog
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Future of Authentication: What Enterprises Need to Know about Passkeys | IDC Blog
India's Digital Mission is Critical to Our 2047 Goal | IDC Blog
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India's Digital Mission is Critical to Our 2047 Goal | IDC Blog
The Rise of AI Generated Content in the Experience-Orchestrated Business Era
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The Rise of AI Generated Content in the Experience-Orchestrated Business Era
Build the Perfect Sales Playbook | IDC Blog
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Build the Perfect Sales Playbook | IDC Blog
Strategies to Combat the Effects of Digital Transformation Fatigue | IDC Blog
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Strategies to Combat the Effects of Digital Transformation Fatigue | IDC Blog