Creating a Life Centricity Strategy with Accenture, Adobe & Sprinklr
3 min read
Creating a Life Centricity Strategy with Accenture, Adobe & Sprinklr

What if every brand communication you received felt like a handmade card? What if brands took into account the whole picture of your life, and understood that your needs changed throughout the day/week/month? This type of marketing is what Accenture calls life centricity.

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