Original article: https://www.eckerson.com/articles/evaluating-cloud-connectors-for-the-customer-360-data-program As enterprises embrace the cloud, some are disaggregating the architecture that supports their customer 360 data programs. Rather than relying on a monolithic customer data platform, their marketing and data teams now make the cloud data warehouse their primary source of customer truth. Cloud data warehouses such as Snowflake and Google BigQuery [...]