Nine years ago, Amanda Robinson's fascination with Facebook ads was sparked by a successful $25 boost that sold out a community theater show. From that pivotal moment, she immersed herself in learning everything she could about Facebook advertising, soon finding herself sought after by small business owners through word-of-mouth referrals. "Before I knew it, this side hustle became my main focus," she shares.

Since, she's built a full-time business, The Digital Gal, around teaching Facebook advertising, and has built it into a multiple six-figure business. She splits her time between teaching workshops as a lead trainer for Meta, doing one-on-one client work, and teaching her online membership course via Thinkific called Swift Kick In The Ads. There, she helps small business owners become confident in running their own Facebook ads.

The key to her success? Finding-and sticking to-a niche. Here, we're sharing Robinson's online course creation journey to help inspire your own.