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Posted Aug 10, 2023
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6 min read
C-Suite Executives Are Researching Collaboration Solutions More as Businesses Continue to Seek Ways to Manage Remote and Hybrid Workforces
Remote and hybrid work models are here to stay thanks to the effects of the COVID-19 pandemic. As businesses increasingly recognize the importance of connecting remote and hybrid teams, the demand for innovative collaboration solutions surged dramatically. To stand out, marketers need a smarter approach to identify key decision-makers, engage them with relevant content, and optimize their campaigns for maximum impact on pipeline and revenue. Here's how a data-driven, account-based marketing (ABM) strategy powered by ML Insights can help.
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