Global Asset Management Firm Deploys Sales Plays to Equip Sellers with Content in Context Using Allego
Global Asset Management Firm Deploys Sales Plays to Equip Sellers with Content in Context Using Allego
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The Regional Sales Director at one of the oldest investment management companies in the U.S. wanted
to bring all of his investment management firm's resources to bear on every sales interaction. But there
was an obstacle. The company's sales content – from brochures and marketing materials to video
examples of best practices – was scattered across different platforms. "In the real world," he said, "time
is at a premium. I want my salespeople to be able to go to a Starbucks for 10 minutes before a meeting
and have everything that would prepare them for that meeting."

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