LiveRamp and Magnite, the world's largest independent sell-side advertising company, today announced a global integration to enable the world's largest publishers and advertisers to leverage omnichannel addressability across Magnite's CTV SSP, Magnite Streaming. This integration builds on existing support of LiveRamp's privacy-centric identifier, RampID, within Magnite DV+. Publishers can now deploy LiveRamp's Authenticated Traffic Solution, [...]