The Marketer's Plight: Aligning to the CEO's Revenue Growth Goals
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Posted Jul 10, 2019 7 min read
The Marketer's Plight: Aligning to the CEO's Revenue Growth Goals

Marketing is in need of a serious makeover. As a department, we have a bad reputation. Mainly because it's hard to prove that the work we're doing is having an impact on the business. How many times have you presented a report that showed an increase in email open rates and been met with eye ... Continued

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