Imagine trusting the future of your business's go-to-market (GTM) strategy to a coin flip. Sound reckless? Perhaps.

But choosing between building your own AI systems or buying a pre-built solution feels just as monumental and, at times, just as random. This post uncovers why the traditional wisdom of "if you want it done right, do it yourself" doesn't hold water in the context of AI. Plus, we help you determine which external solution best suits your GTM needs (not all tech is built the same).