Listen to this episode from The Marketing Scientists on Spotify. Today's guest is Seth Matlins. Seth is the Managing Director of the Forbes CMO Network. Seth is also a board member of the American Advertising Federation. He has held various executive positions at CAA, LiveNation, and more. Here are three things I learnt from Seth:Don't use celebrity and media just for the sake of it.How the CMO needs to become the CEO of the function and what that means. The best definition of marketing!