Posted May 14, 2024
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5 min read
3 Ways Marketers Can Overcome Data Gaps and Prove ROAS
Looking to calculate your return on ad spend? It takes a lot of work, doesn't it? According to a 2024 Wakefield survey of 500 U.S. executives, measuring the impact of marketing activities requires 28 data sources on average, roughly split between internal and external partners. For a global CPG brand or retailer, it's not hard to imagine that number ballooning many times higher.
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