The Circle of Branding is a simple framework I created to help anyone understand the basics of branding in less than two minutes. Use it to:
✓ Know what branding is (and isn't).
✓ Understand the key components of a strong brand.
✓ Have informed conversations with your team or vendors.
✓ Know what to think about when building or evolving your brand.
✓ Have a simple reference for thinking about all the moving parts of branding.