1 min read
119 - Why a Strong Brand Matters in Performance Marketing, Cody Plofker

Once upon a time, Cody believed marketing was stupid. Now he's obsessed with it. Find out what changed.
Cody is the CMO of Jones Road Beauty and writer of a weekly marketing newsletter. He and Daniel dive into his early experience as a coach trying to drum up business, why every marketer should know finance inside out, and why analyzing the basics gives you the most accurate answers.

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