ROAS Grows Full Steam Ahead With this Programmatic Strategy
Associated with
Terri Westgate Terri Westgate
4 min read
ROAS Grows Full Steam Ahead With this Programmatic Strategy

To increase train ticket sales in selected locations across the UK for their client East Midlands Railway, Fountain launched a campaign with StackAdapt that targeted commuters to increase online conversions. Armed with the help of the StackAdapt Creative Studio, Fountain was able to launch dynamic creatives and leverage relevant targeting segments that successfully drove a CPA that was 85% lower than their benchmark, and the highest Return on Ad Spend (ROAS) that they've ever seen from an advertising platform.