Associated with
John Allen
Posted Jun 23, 2021
•
12 min read
How to Know Whether to Use Ideal Customer Profiles or Buyer Personas
Companies must know the difference between ideal customer profiles (ICPs) and buyer personas, in order to craft the perfect strategy for using them.
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
PandaDoc
Featured by Salesforce
