Artificial intelligence has fundamentally reshaped the way we do so many things, but digital asset management is one area that could use further AI integration. Namely, a DAM powered by advanced AI can solve for many content management problems a brand may face while also alleviating many customer pain points, creating an overall better experience.

For example, we recently predicted that future DAMs will use AI to perform tasks such as auto-tagging content and flagging brand inconsistencies to a user in real-time as they edit an asset, helping protect brand equity. Below are some key problems brands face when it comes to digital asset management, customer experience, and content management-and how AI can potentially help solve for them.