YouTube Ads Benchmarks for CPC, CPM, and CTR in Q4 2018
3 min read
YouTube Ads Benchmarks for CPC, CPM, and CTR in Q4 2018

Keep reading to see what we found out about YouTube when we analyzed over 224 million ad impressions and nearly 565,000 clicks for ads on the platform. Be sure to read the Q4 2018 PPC Benchmark Report for additional ad performance trends. Check out our Benchmark Report page for the latest reports by quarter.