Arrow left
Lead-to-Account Matching and Routing / Chili Piper / Podcast Episodes
Dark social, self-reported attribution, how we ruined gated content | Sidney Waterfall @ Refine Labs
Associated with
Sidney Waterfall Sidney Waterfall
Tara Robertson Tara Robertson
32 min read
Dark social, self-reported attribution, how we ruined gated content | Sidney Waterfall @ Refine Labs
Chili Piper Chili Piper

In the latest episode of Demand Gen Chat, I spoke with Sidney Waterfall, VP of Demand at Refine Labs. She shares her thoughts on dark social and how to do self-reported attribution right.

Other content from Chili Piper
Explore all
Full Funnel 4ever: 5 Ways to Use Distro from Pre- to Post-Sales
Article
Full Funnel 4ever: 5 Ways to Use Distro from Pre- to Post-Sales
The Best B2B Marketing Podcasts of 2024 - Our Community Has Spoken
Article
The Best B2B Marketing Podcasts of 2024 - Our Community Has Spoken
🧃
Roundtable: Leveraging First-Party Data In Content Strategy to Tell Better Brand Stories With The Juice, Wynter, & Justuno
Podcast Episode
Roundtable: Leveraging First-Party Data In Content Strategy to Tell Better Brand Stories With The Juice, Wynter, & Justuno
Connect With Leads Instantly Using Chili Piper's Concierge Live
Video
Connect With Leads Instantly Using Chili Piper's Concierge Live
Explore more in Lead-to-Account Matching and Routing
Explore all
Using AI & Machine Learning to Remove Bias from Your ICP
Podcast Episode
Using AI & Machine Learning to Remove Bias from Your ICP
Incorporating AI into B2B Workflows
Podcast Episode
Incorporating AI into B2B Workflows
Full Funnel 4ever: 5 Ways to Use Distro from Pre- to Post-Sales
Article
Full Funnel 4ever: 5 Ways to Use Distro from Pre- to Post-Sales
For Marina Williams, creativity is a community passion
Article
For Marina Williams, creativity is a community passion
Featured by Women In Sales
Assessing Your Compensation Plan for Fairness and Equity
Featured
Webinar
Assessing Your Compensation Plan for Fairness and Equity
Women In Sales Claimed Women In Sales