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Dark social, self-reported attribution, how we ruined gated content | Sidney Waterfall @ Refine Labs
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Sidney Waterfall Sidney Waterfall
Tara Robertson Tara Robertson
32 min read
Dark social, self-reported attribution, how we ruined gated content | Sidney Waterfall @ Refine Labs
Chili Piper Chili Piper

In the latest episode of Demand Gen Chat, I spoke with Sidney Waterfall, VP of Demand at Refine Labs. She shares her thoughts on dark social and how to do self-reported attribution right.

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